Open to impactful analytics & CX opportunities

Rutvij Kulkarni · Impact first

Numbers that moved the business

Sr. Customer Experience AnalystDallas–Fort Worth Metroplex

Measurable outcomes from customer analytics, growth instrumentation, and data platforms at scale — before the story, the results.

Download ResumeLinkedInGitHub
$0M+

Annualized savings unlocked

via identity stitching & data governance

0%

Conversion lift

across digital enrollment journeys

0M+

Quarterly active users

tracked end-to-end with event instrumentation

0+

Manual hours / week eliminated

through automated ELT + LLM pipelines

How I work · CX loop

01

Observe

Instrument journeys with GA4, GTM & Clarity

02

Model

Warehouses, cohorts & semantic layers

03

Experiment

Bayesian tests & causal inference

04

Activate

Product & growth recommendations

05

Measure

NPS, retention & revenue impact

Meet Rutvij

Stack in motion

Tools I ship with every day

Rotating every 2s

Featured tools

Now: Python

Python

stack

SQL

stack

TensorFlow

stack

AWS

stack

Redshift

stack

SageMaker

stack

Python

stack

SQL

stack

TensorFlow

stack

AWS

stack

Redshift

stack

SageMaker

stack

Pandas

stack

Scikit-learn

stack

Looker

stack

Tableau

stack

Python

stack

SQL

stack

TensorFlow

stack

AWS

stack

Redshift

stack

SageMaker

stack

Pandas

stack

Scikit-learn

stack

Looker

stack

Tableau

stack

Power BI

stack

Metabase

stack

GA4

stack

GTM

stack

React

stack

Next.js

stack

Supabase

stack

Vercel

stack

GitHub

stack

Docker

stack

Power BI

stack

Metabase

stack

GA4

stack

GTM

stack

React

stack

Next.js

stack

Supabase

stack

Vercel

stack

GitHub

stack

Docker

stack

About me

Hello, I'm Rutvij Kulkarni

Sr. Customer Experience AnalystProduct Analytics · Growth · Data Science

I turn messy customer journeys into clear decisions — with SQL, experimentation, and AI-powered insights.

Dallas–Fort Worth Metroplex
3 yrs
Likewize journey
MS DS
UT Arlington
CX + AI
Core stack
8M+
Users instrumented

About

Data scientist by training. CX partner by craft.

I translate customer behavior into product decisions — not just dashboards.

I'm a Senior Customer Experience Analyst who treats every dataset as a customer telling a story. At Likewize, I evolved from R&D Intern to Data Analyst to Sr. CX Analyst — building the systems, experiments, and self-service platforms that help product teams hear those stories clearly.

My work sits at the intersection of product analytics, data engineering, and growth: full-funnel telemetry, Bayesian experiments, Redshift models, LLM-powered feedback pipelines, and executive-ready storytelling in Looker, Tableau, and Power BI.

Outside work I ship full-stack analytics products — market intelligence platforms, OCR validation engines — because the best way to stay sharp as a data scientist is to build.

M.S. Data Science

University of Texas at Arlington

May 2023

B.E. Information Technology

University of Mumbai

Aug 2020

AWS Certified Cloud PractitionerGoogle Analytics Professional Certificate

“Rutvij was a great analytic partner in helping us better understand the customer journey at Likewize. His technical depth, persistence and ability to build solid relationships internally enabled us to establish an analytic framework and gain deeper insights into our customers' digital journey. His tenacity got a new digital journey measurement system in place in a very short period of time. And the insights he generated from that made an immediate impact on improving the customer journey, NPS and most importantly, customer retention.”

Eric Smuda

CXO · Likewize

Experience

From intern to Sr. CX Analyst

A three-year growth arc at Likewize — building the analytic systems that improve customer journeys.

Likewize · Southlake, TX

Sr. Customer Experience Analyst — Product

Jan 2025 – Present
  • Architected end-to-end automated ELT pipelines powered by AWS Bedrock LLMs to ingest, parse, and enrich unstructured product feedback — eliminating 180+ manual hours/week.
  • Engineered scalable Amazon Redshift warehousing and multi-layered semantic models across 12M+ records with strict data contracts for 100% downstream consistency.
  • Built a full-funnel telemetry framework (GA4, GTM, Microsoft Clarity) unlocking $4M in annualized savings through identity stitching and governance.
  • Led growth & loyalty analytics for 8M+ quarterly active users — activation instrumentation that boosted feature adoption by 15%.
  • Championed enterprise self-service BI (Looker, Tableau, Power BI), migrating 45% of legacy ad-hoc requests into curated data marts.
Likewize · Southlake, TX

Data Analyst, Business Intelligence

Jul 2023 – Jan 2025
  • Pioneered Bayesian A/B testing, causal inference, and multivariate experiment frameworks that de-risked high-stakes product and marketing investments.
  • Deployed production demand & elasticity forecasting pipelines with Python + AWS SageMaker — 15% better model precision and reduced revenue leakage.
  • Mapped digital consumer pathways with cohort analytics, isolating friction that drove a sustained 15% conversion lift on enrollment portals.
  • Refined multi-source transactional datasets with advanced SQL window functions for executive P&L integrity.
Likewize · Southlake, TX

Research & Development Intern

Jan 2023 – May 2023
  • Trained a custom TensorFlow CNN to classify 50k+ assets, accelerating quality auditing and pipeline processing by 40%.
MasterTech Web Solutions · Mumbai, India

Data Science Intern

May 2018 – Aug 2018
  • Built high-velocity Python scraping microservices for real-time market data, compressing analytical planning cycles by 60%.

Toolkit

Skills that ship insight

A blend of product analytics, data engineering, BI storytelling, and cloud shipping.

Product Analytics & CX

Full-Funnel TrackingCohort AnalyticsActivation & RetentionChurn AnalysisCausal InferenceBayesian A/B TestingPricing ElasticityCustomer Journey Mapping

Data Engineering & AI

Advanced SQLPythonPandas / NumPyScikit-LearnTensorFlowAWS Bedrock (LLMs)AWS SageMakerETL / ELTAmazon RedshiftSemantic Modeling

BI & Instrumentation

LookerTableauPower BIMetabaseGA4Google Tag ManagerMicrosoft ClarityExecutive Storytelling

Cloud & Shipping

AWS EC2VercelSupabaseREST APIsGit / GitHubCloud Architecture

Projects

Built to prove the craft

Side projects and production systems that show how I think about data products end-to-end.

2026

Real-Time Reddit Market Intelligence

Competitive intelligence platform with Python scraping microservices on AWS EC2, a Supabase backend, and a live analytics dashboard on Vercel — ingest, validate, and stream multi-source pricing & sentiment trends.

PythonAWS EC2SupabaseVercelSentiment
2026

AI Document OCR & Financial Verification

Automated transactional validation pipeline combining specialized OCR networks with LLM validation layers to map unstructured document fields back to database master tables.

OCRLLMsPythonData Pipelines
Likewize

Customer Journey Measurement System

Established an analytic framework for digital journey measurement that improved NPS, retention, and product decisions — recognized for technical depth and cross-functional partnership.

CX AnalyticsNPSRetentionJourney Mapping

Let's connect

Building the next great
customer experience?

I partner with product, growth, and engineering teams to turn journey data into decisions that stick. Reach out — I'd love to talk.

rutyakulkarni@gmail.comDownload Resume
LinkedIn·GitHub